Pricing
Transparent product pricing
Clear consumer, agent, and partner tiers. Consumers use Parity free. We charge agents and partners for shaped demand and workflow — never for burying exposure or auctioning cold phone numbers.
Demo pricing only — illustrative GTM figures, not live billing. Production seats follow licensed verification and outcome-based trust routing. We never monetize by burying exposure warnings.
Consumer
Households
Coverage parity workspace for families deciding what to keep, switch, or ask an agent.
Freeforever in this demo
Agent seats (illustrative tiers)
Licensed producers join via /agents/join — pipeline seed, earnings teaser, agent referrals. SAMPLE seat checkout (solo / agency / pro) lives at /agents/billing.
Solo
Shaped intent inbox for independent producers.
$49/seat /mo
Agency
Multi-producer agencies with shared book workflows.
$129/seat /mo
Partner tiers (illustrative)
Affiliates, employers, and platforms — start on /partners or the partner audience on /growth.
Referral
Affiliate / employer / fintech partners who send shaped demand.
Rev shareillustrative
SAMPLE Pricing hub ladder deepen · 5 rungs · Wave 721
SAMPLE deepen — hub · seats · tiers · plans · deeper ladder on /pricing.
Wave 721 · Pricing hub ladder deepen on /pricing (≠ pricingSeatDeepen).
Rungs
5
≠ pricingSeatDeepen
Kinds
5
Ladder variety
Wave
721
Post-v32.50 deepen
- Rung 1hubHub · SAMPLE
SAMPLE hub ladder stub.
- Rung 2seatsSeats · SAMPLE
SAMPLE seats ladder stub.
- Rung 3tiersTiers · SAMPLE
SAMPLE tiers ladder stub.
- Rung 4plansPlans · SAMPLE
SAMPLE plans ladder stub.
- Rung 5deeperDeeper · SAMPLE
SAMPLE deeper ladder stub.
SAMPLE Pricing hub ladder deepen — ladder on /pricing. Distinct from related packs (pricingSeatDeepen). Not live payments, production CRM, claims filing, or licensed advice.
SAMPLE Pricing page hub ladder deepen · 5 rungs · Wave 911
SAMPLE deepen — hub · assess · share · tradeoff · deeper ladder on /pricing.
Wave 911 · Pricing page hub ladder deepen on /pricing (≠ pricingHubLadderDeepen).
Rungs
5
≠ pricingHubLadderDeepen
Kinds
5
Ladder variety
Wave
911
Package 42.0.0 tip
- Rung 1hubHub · SAMPLE
SAMPLE hub ladder stub.
- Rung 2assessAssess · SAMPLE
SAMPLE assess ladder stub.
- Rung 3shareShare · SAMPLE
SAMPLE share ladder stub.
- Rung 4tradeoffTradeoff · SAMPLE
SAMPLE tradeoff ladder stub.
- Rung 5deeperDeeper · SAMPLE
SAMPLE deeper ladder stub.
SAMPLE Pricing page hub ladder deepen — ladder on /pricing. Distinct from related packs (pricingHubLadderDeepen). Not live payments, production CRM, claims filing, or licensed advice.
SAMPLE pricing seat deepen · 5 rungs · Wave 626
SAMPLE deepen — free · starter · growth · pro · enterprise seat ladder on /pricing.
Wave 626 · pricing seat deepen on /pricing (≠ pricingTiersDeepen / pricingSeatPlansDeepen).
Rungs
5
≠ seat plans deepen
Kinds
5
Ladder variety
Wave
626
Toward v28.00
- Rung 1freeFree · SAMPLE
SAMPLE free seat ladder stub.
- Rung 2starterStarter · SAMPLE
SAMPLE starter seat ladder stub.
- Rung 3growthGrowth · SAMPLE
SAMPLE growth seat ladder stub.
- Rung 4proPro · SAMPLE
SAMPLE pro seat ladder stub.
- Rung 5enterpriseEnterprise · SAMPLE
SAMPLE enterprise seat bridge stub.
SAMPLE pricing seat deepen — seat plan ladder on /pricing. Distinct from pricingTiersDeepen / pricingSeatPlansDeepen. Not live Stripe, payments, production CRM, claims filing, or licensed advice.
SAMPLE seat plans · 3 (solo / agency / pro)
SAMPLE deepen — solo · agency · pro seats · checkout CTA on /pricing.
Aligned with entitlement plans solo·agency·pro + default seats 1/5/10. CTAs → /agents/billing#agent-seat-checkout.
Solo
$49/seat /mo
Default 1 seat · plan id solo
Independent producer — shaped intent inbox.
- · Intent inbox (quality-scored)
- · Quote bridge into consumer shop
- · 1 SAMPLE seat default
- · Soft-paywall solo strips
SAMPLE pricing seat plans deepen — aligns /pricing cards with solo/agency/pro + seats and CTAs to /agents/billing SAMPLE checkout. Not live Stripe, invoices, or a production price book. Demo pricing only — illustrative GTM figures, not live billing. Production seats follow licensed verification and outcome-based trust routing. We never monetize by burying exposure warnings.
SAMPLE plan compare · 6 tiers (all audiences)
SAMPLE deepen — compare audience tiers · feature diffs · conversion ladder.
Households free · 3 agent · 2 partner · 12 feature rows in compare · highlight Agency (demo).
Top feature rows · SAMPLE
- Agent referral of agents · agent · 1 tier
- Basic performance & ratings · agent · 1 tier
- Carrier early-access signals · agent · 1 tier
- Co-branded education surfaces · partner · 1 tier
- Coverage parity engine (exposure never buried) · consumer · 1 tier
SAMPLE pricing tiers deepen — side-by-side plan comparison on /pricing. Illustrative GTM figures only — not live billing, Stripe invoices, or a production price book. Demo pricing only — illustrative GTM figures, not live billing. Production seats follow licensed verification and outcome-based trust routing. We never monetize by burying exposure warnings.
Pricing FAQ
SAMPLE FAQ accordion + conversion CTAs — open a question, then join waitlist or agent apply. Deeper commercial Q&As: /faq.
SAMPLE pricing FAQ · 8 accordion items
Yes in this demo — and the product thesis is consumers stay free. We charge agents and partners for shaped demand and workflow, never for burying exposure warnings or auctioning phone numbers. Full commercial FAQ: /faq.
See conversion CTAs below
Ready to convert?
Path: try the demo → join the growth waitlist → agents apply at /agents/join.
What people say
“I finally saw that the cheaper auto quote cut my liability. Parity made the tradeoff obvious before I switched.”
Jordan M. · Homeowner · Dallas–Fort Worth
“Quality-scored intent with parity context beats another ZIP list. I know what gap I’m quoting into.”
Sam R. · Independent producer · Austin
“The gap widget and waitlist attribution give us an honest education path — not a lead auction.”
Alex P. · Benefits lead (stub) · Remote
Demo social proof only — testimonials and badges are illustrative stubs for marketing conversion. Not third-party audits, SOC reports, or live agent endorsements.
How we make money without screwing consumers → About & incentives. Trust posture → Trust & compliance.