Parity

Brand kit

How Parity looks and sounds

Coverage parity. Price progress. Transparent markets.

Promise: Same or better coverage for less — without increasing your exposure.

Wave 199 deepen · logos · colors · voice · press/sales

Demo brand kit only — logos, colors, and voice examples are for local storytelling and press/sales stubs. Not a trademark registration package or production DAM.

Wave 374 · Brand kit · SAMPLE
4 ready

SAMPLE brand kit · 4 downloadable · 8 checklist

SAMPLE brand asset checklist — mark · icons · OG · colors · type on /brand.

8 SAMPLE assets/tokens (4 direct downloads) · 5 colors · 2 type specs.

SAMPLE brand kit download stub — checklist + markdown pack of public demo assets on /brand. Not a DAM, CDN zip, trademark filing kit, or production asset pipeline.

Wave 741 · Brand hub ladder deepen · SAMPLE
5 rungs

SAMPLE Brand hub ladder deepen · 5 rungs · Wave 741

SAMPLE deepen — hub · assets · kit · voice · deeper ladder on /brand.

Wave 741 · Brand hub ladder deepen on /brand (≠ brandAssetsDeepen / brandKitDeepen / brandOnePagerLadderDeepen).

Rungs

5

≠ brandAssetsDeepen

Kinds

5

Ladder variety

Wave

741

Post-v33.50 deepen

  1. Rung 1
    hub
    Hub · SAMPLE

    SAMPLE hub ladder stub.

  2. Rung 2
    assets
    Assets · SAMPLE

    SAMPLE assets ladder stub.

  3. Rung 3
    kit
    Kit · SAMPLE

    SAMPLE kit ladder stub.

  4. Rung 4
    voice
    Voice · SAMPLE

    SAMPLE voice ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Brand hub ladder deepen — ladder on /brand. Distinct from related packs (brandAssetsDeepen / brandKitDeepen / brandOnePagerLadderDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 898 · Brand assets page hub ladder · SAMPLE
5 rungs

SAMPLE Brand assets page hub ladder deepen · 5 rungs · Wave 898

SAMPLE deepen — hub · assess · share · tradeoff · deeper ladder on /brand.

Wave 898 · Brand assets page hub ladder deepen on /brand (≠ brandHubLadderDeepen / brandAssetsDeepen / brandOnePagerHubLadderDeepen).

Rungs

5

≠ brandHubLadderDeepen

Kinds

5

Ladder variety

Wave

898

Package 41.1.0 tip

  1. Rung 1
    hub
    Hub · SAMPLE

    SAMPLE hub ladder stub.

  2. Rung 2
    assess
    Assess · SAMPLE

    SAMPLE assess ladder stub.

  3. Rung 3
    share
    Share · SAMPLE

    SAMPLE share ladder stub.

  4. Rung 4
    tradeoff
    Tradeoff · SAMPLE

    SAMPLE tradeoff ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Brand assets page hub ladder deepen — ladder on /brand. Distinct from related packs (brandHubLadderDeepen / brandAssetsDeepen / brandOnePagerHubLadderDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 982 · Brand page hub ladder · SAMPLE
5 rungs

SAMPLE Brand page hub ladder deepen · 5 rungs · Wave 982

SAMPLE deepen — hub · assess · share · tradeoff · deeper ladder on /brand.

Wave 982 · Brand page hub ladder deepen on /brand (≠ brandHubLadderDeepen / brandAssetsPageHubLadderDeepen / brandAssetsDeepen / brandOnePagerHubLadderDeepen).

Rungs

5

≠ brandHubLadderDeepen

Kinds

5

Ladder variety

Wave

982

Package 45.5.0 tip

  1. Rung 1
    hub
    Hub · SAMPLE

    SAMPLE hub ladder stub.

  2. Rung 2
    assess
    Assess · SAMPLE

    SAMPLE assess ladder stub.

  3. Rung 3
    share
    Share · SAMPLE

    SAMPLE share ladder stub.

  4. Rung 4
    tradeoff
    Tradeoff · SAMPLE

    SAMPLE tradeoff ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Brand page hub ladder deepen — ladder on /brand. Distinct from related packs (brandHubLadderDeepen / brandAssetsPageHubLadderDeepen / brandAssetsDeepen / brandOnePagerHubLadderDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 588 · Brand assets deepen · SAMPLE
5 rungs

SAMPLE brand assets deepen · 5 rungs · Wave 588

SAMPLE deepen — logo · color · type · voice · download assets ladder on /brand.

Wave 588 · brand assets deepen on /brand (≠ brandKitDeepen / brandKitPaletteDeepen / brandVoiceDeepen / brandKit).

Rungs

5

≠ brandKitDeepen

Kinds

5

Ladder variety

Wave

588

26.0.0 tip

  1. Rung 1
    logo
    Logo · SAMPLE

    Mark + wordmark stubs.

  2. Rung 2
    color
    Color · SAMPLE

    Navy / cream / teal.

  3. Rung 3
    type
    Type · SAMPLE

    Fraunces + DM Sans.

  4. Rung 4
    voice
    Voice · SAMPLE

    Voice asset bridge.

  5. Rung 5
    download
    Download · SAMPLE

    Asset download stub.

SAMPLE brand assets deepen — ladder on /brand. Distinct from brandKitDeepen / brandKitPaletteDeepen / brandVoiceDeepen / brandKit. Not live payments, production CRM, claims filing, or licensed advice.

Wave 455 · Brand kit · SAMPLE
5 colors

SAMPLE brand kit deepen · tokens & voice

SAMPLE deepen — swatches · type · voice · do/don't · press/sales links.

5 colors · 2 type · 4 voice · 5 assets (Wave 455).

Coverage parity. Price progress. Transparent markets.

Colors

5

Navy · cream · teal · accents

Typefaces

2

Fraunces + DM Sans

Voice chips

4

Do / don't examples

Assets

5

Logo / mark / OG stubs

Navy
Cream
Teal
Do · Surface exposure regressions
Don't · Don’t bury worse coverage

SAMPLE brand kit deepen — color / type / voice metrics and asset ladder on /brand. Distinct from brandKit core tokens and brandKitDownloadStub. Not a licensed trademark kit or production DAM.

Wave 504 · Palette · SAMPLE
5 swatches

SAMPLE palette deepen · 5 swatches

SAMPLE deepen — navy · cream · teal · emerald · amber palette ladder on /brand.

Wave 504 · palette ladder on /brand (≠ brandKitDeepen). Navy · Cream · Teal · Emerald · Amber.

Swatches

5

absolute palette

Primary pair

Navy + Cream

surface · type

Accent

Teal

links · progress

Exposure

Amber

never bury

Navy · #0B1220Cream · #F5F1E8Teal · #2DD4BFEmerald · #34D399Amber · #FBBF24

SAMPLE brand kit palette deepen — swatch ladder, contrast roles, and CTAs on /brand. Distinct from brandKitDeepen color/type/voice metrics strip. Not a licensed trademark kit or production DAM.

Wave 559 · Brand voice · SAMPLE
4 pillars

SAMPLE brand voice · 4 pillars · Wave 559

SAMPLE deepen — price · demand · health · advice voice pillars on /brand.

Wave 559 · voice pillar / do-say ladder on /brand (≠ brandKitDeepen / brandKitPaletteDeepen).

Voice pillars

4

≠ palette / kit metrics

Do-say lines

4

Honesty-first copy

Wave

559

post-v24.00

  1. Rung 1
    Price vs coverage · SAMPLE

    Do: Same or better coverage for less — without increasing exposure.

    Don't: Save big on insurance in minutes!

  2. Rung 2
    Agent demand · SAMPLE

    Do: Shaped, opt-in intent after advisor + parity work — not dialer spam.

    Don't: Hot leads delivered to your phone tonight.

  3. Rung 3
    Health honesty · SAMPLE

    Do: Filed vs modeled — we label confidence; this is not a live hospital rate.

    Don't: Real-time hospital prices guaranteed.

  4. Rung 4
    Advice boundary · SAMPLE

    Do: Educational compare — not licensed advice or a bind.

    Don't: We recommend you switch carriers today.

SAMPLE brand voice deepen — voice pillar / do-say ladder on /brand. Distinct from brandKitDeepen metrics strip and brandKitPaletteDeepen swatches. Not a licensed trademark kit or production DAM.

Colors

Absolute brand hexes below. Theme modes remap ink-* / cream-* for light and warm-navy dark — logo navy never flips.

Navy

#0B1220

Primary surface / mark background

navy-900 / logo fill

Cream

#F5F1E8

Primary type on dark; light-mode surfaces

cream-100 / palette-cream

Teal

#2DD4BF

Accent, links, positive progress

teal-400

Emerald

#34D399

Secondary accent / success spark

emerald-500

Amber

#FBBF24

Exposure / confidence warnings — never bury

amber-300/400

Type

Fraunces

Display / titles · var(--font-display), Georgia, serif

Coverage parity.

DM Sans

UI / body · var(--font-sans), ui-sans-serif, system-ui, sans-serif

Never bury exposure increases. Label Parsed vs Estimated.

Voice examples

Calm, precise, exposure-honest. Prefer “parity held” over hype. Demo builds stay explicit about localStorage and no real binding.

Price vs coverage

Do say

Same or better coverage for less — without increasing exposure.

Don't say

Save big on insurance in minutes!

Agent demand

Do say

Shaped, opt-in intent after advisor + parity work — not dialer spam.

Don't say

Hot leads delivered to your phone tonight.

Health honesty

Do say

Filed vs modeled — we label confidence; this is not a live hospital rate.

Don't say

Real-time hospital prices guaranteed.

Advice boundary

Do say

Educational compare — not licensed advice or a bind.

Don't say

We recommend you switch carriers today.

Logo & asset checklist

Downloadable marks and social stubs — keep clear space ≈ mark height.

Mark SVG

Navy tile · teal P-path · emerald spark

svg

Open →

PWA icon 192

Install / home-screen stub

png

Open →

PWA icon 512

Splash / maskable stub

png

Open →

Open Graph

Social share card

svg

Open →

Brand kit page

Colors · type · voice · do/don’t

page

Open →

Press & sales

Brand kit pairs with press launch materials and the printable sales one-pager.

Press kit

Brand blurb, screenshot placeholders, founder contact stub.

Sales one-pager

Printable pitch — parity promise, moat loops, CTAs.

Brand one-pager

Mark + marketplace sides + moat in one printable page.

Investors

Fundraising narrative with SAMPLE metrics.

Do / don't

Do

Surface exposure regressions

Amber/red when BI, dwelling, or OOP gets thinner — even if premium drops.

Label confidence

Parsed vs Estimated — confirm. Never present demo quotes as live binds.

Opt-in after value

Agent contact follows advisor + inventory + parity — consumers stay free.

Keep the mark clear

Navy rounded square, teal P-path, emerald spark. Generous clear space.

Don't

Don’t bury worse coverage

Never rank a cheaper-but-worse quote as a win for placement fees.

Don’t sell phone numbers

No dialer auctions; no “hot lead” theater.

Don’t fake live rates

Health facility samples stay filed|modeled — not live MRF crawls.

Don’t stretch or recolor the mark

No rainbow fills, no dropping the spark, no squashing the wordmark.

Demo brand surfaces · Not for production insurance sales · Health lib paths untouched