Parity

Press kit

Media & partner assets

Coverage parity. Price progress. Transparent markets.

Promise: Same or better coverage for less — without increasing your exposure.

Demo / proprietary sample — not for production insurance sales. Contact addresses below are placeholders.

Brand blurb

Wave 133 · Launch kit

Launch narrative

Short brand blurb for decks, partner packets, and outreach.

Parity is the insurance marketplace that puts coverage parity before price theater. Households inventory and compare without burying exposure; independent agents receive shaped, opt-in intent; employers and carriers get demand education — not dialer volume. This launch kit is for founders, partners, and press evaluating the open demo.

Wave 565 · Press assets · 24.6.0 · SAMPLE
5 assets

SAMPLE press assets · 5 items · Wave 565 · 24.6.0

SAMPLE deepen — logo pack · one-pager · founder bio · B-roll stubs on /press.

Wave 565 · press-asset catalog / download ladder on /press (≠ pressKitDeepen / pressKitMediaDeepen). Package 24.6.0.

Assets

5

≠ media / kit

Formats

5

Catalog variety

Wave

565

package 24.6.0

  1. Rung 1
    SVG + PNG
    Logo pack · SAMPLE

    Wordmark + mark on light/dark (demo stub).

  2. Rung 2
    PDF stub
    Press one-pager · SAMPLE

    Mission · promise · contact (demo stub).

  3. Rung 3
    MD / TXT
    Founder bio · SAMPLE

    Short bio + headshot pointer (demo stub).

  4. Rung 4
    MP4 stub
    Product B-roll · SAMPLE

    30s UI walkthrough clip pointer (demo stub).

  5. Rung 5
    PNG
    Factoid card · SAMPLE

    Shareable SAMPLE metric card (demo stub).

SAMPLE press assets deepen — press-asset catalog / download ladder on /press. Distinct from pressKitDeepen fact-sheet deepen and pressKitMediaDeepen screenshot / logo ladder. Not a live media room, wire distribution, or production DAM. Package 24.6.0 tip.

Wave 711 · Press hub ladder deepen · SAMPLE
5 rungs

SAMPLE Press hub ladder deepen · 5 rungs · Wave 711

SAMPLE deepen — press · kit · assets · media · deeper ladder on /press.

Wave 711 · Press hub ladder deepen on /press (≠ pressAssetsDeepen / pressKitDeepen).

Rungs

5

≠ pressAssetsDeepen

Kinds

5

Ladder variety

Wave

711

Post-v32.00 deepen

  1. Rung 1
    press
    Press · SAMPLE

    SAMPLE press ladder stub.

  2. Rung 2
    kit
    Kit · SAMPLE

    SAMPLE kit ladder stub.

  3. Rung 3
    assets
    Assets · SAMPLE

    SAMPLE assets ladder stub.

  4. Rung 4
    media
    Media · SAMPLE

    SAMPLE media ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Press hub ladder deepen — ladder on /press. Distinct from related packs (pressAssetsDeepen / pressKitDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 989 · Press page hub ladder · SAMPLE
5 rungs

SAMPLE Press page hub ladder deepen · 5 rungs · Wave 989

SAMPLE deepen — hub · assess · share · tradeoff · deeper ladder on /press.

Wave 989 · Press page hub ladder deepen on /press (≠ pressHubLadderDeepen / pressAssetsDeepen / pressKitHubLadderDeepen / pressKitDeepen / pressKitMediaDeepen).

Rungs

5

≠ pressHubLadderDeepen

Kinds

5

Ladder variety

Wave

989

Package 45.6.0 tip

  1. Rung 1
    hub
    Hub · SAMPLE

    SAMPLE hub ladder stub.

  2. Rung 2
    assess
    Assess · SAMPLE

    SAMPLE assess ladder stub.

  3. Rung 3
    share
    Share · SAMPLE

    SAMPLE share ladder stub.

  4. Rung 4
    tradeoff
    Tradeoff · SAMPLE

    SAMPLE tradeoff ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Press page hub ladder deepen — ladder on /press. Distinct from related packs (pressHubLadderDeepen / pressAssetsDeepen / pressKitHubLadderDeepen / pressKitDeepen / pressKitMediaDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 897 · Press kit hub ladder · SAMPLE
5 rungs

SAMPLE Press kit hub ladder deepen · 5 rungs · Wave 897

SAMPLE deepen — hub · assess · share · tradeoff · deeper ladder on /press.

Wave 897 · Press kit hub ladder deepen on /press (≠ pressHubLadderDeepen).

Rungs

5

≠ pressHubLadderDeepen

Kinds

5

Ladder variety

Wave

897

Package 41.1.0 tip

  1. Rung 1
    hub
    Hub · SAMPLE

    SAMPLE hub ladder stub.

  2. Rung 2
    assess
    Assess · SAMPLE

    SAMPLE assess ladder stub.

  3. Rung 3
    share
    Share · SAMPLE

    SAMPLE share ladder stub.

  4. Rung 4
    tradeoff
    Tradeoff · SAMPLE

    SAMPLE tradeoff ladder stub.

  5. Rung 5
    deeper
    Deeper · SAMPLE

    SAMPLE deeper ladder stub.

SAMPLE Press kit hub ladder deepen — ladder on /press. Distinct from related packs (pressHubLadderDeepen). Not live payments, production CRM, claims filing, or licensed advice.

Wave 514 · Press media · SAMPLE
5 assets

SAMPLE press media · 5 assets

SAMPLE deepen — logos · screenshots · OG · founder headshot stubs on /press.

Wave 514 · media asset / screenshot / logo ladder on /press (≠ pressKitDeepen). Toward package 22.1.0.

Media assets

5

ladder items

Logo stubs

2

≠ fact-sheet deepen

Wave

514

toward 22.1.0

SAMPLE press kit media deepen — media asset / screenshot / logo ladder on /press. Distinct from pressKitDeepen fact-sheet deepen. Not a live media room, wire distribution, or production DAM. Toward package 22.1.0.

Wave 424 · Press kit · SAMPLE
9 facts

SAMPLE press kit deepen · media-ready stubs

SAMPLE deepen — fact sheet · logos · founder outreach ladder.

9 facts · 3 logos · 6 screenshot slots · “Coverage parity. Price progress. Transparent markets.”.

Parity helps households get the same or better coverage for less — without increasing exposure — and gives independent agents shaped, opt-in…

Company

Parity (demo product)

Brand promise

Same or better coverage for less — without increasing your exposure.

Tagline

Coverage parity. Price progress. Transparent markets.

Category

Multi-sided insurance marketplace & demand platform (P&C + health education)

SAMPLE press kit deepen — fact-sheet highlights, asset ladder, and outreach CTAs on /press. Not a live media room, wire distribution, or production press release. Demo press / launch kit only — screenshots are placeholders, contacts are stubs, and figures are educational. Not a live media desk or licensed advice.

Demo press / launch kit only — screenshots are placeholders, contacts are stubs, and figures are educational. Not a live media desk or licensed advice.

Boilerplate

Company description

Copy-ready paragraph for articles, partner pages, and decks.

Parity is a multi-sided insurance marketplace and demand platform. Households inventory coverage and compare quotes with exposure-aware parity scoring; serious independent agents receive quality-scored, opt-in intent instead of dialer spam; carriers and employers get early-access demand education. The public demo is client-first with local persistence — illustrative quotes, not live binding — so founders and partners can evaluate the product honestly.

Bios

Short

About Parity

Parity helps households get the same or better coverage for less — without increasing exposure — and gives independent agents shaped, opt-in demand instead of cold-lead auctions. Consumers run dimension-by-dimension parity compares; agents see regional density and quality-scored intents. This build is a production-quality product demo, not a licensed agency.

Long

Feature / profile

Parity is building coverage comparison that refuses to bury exposure. Most insurance shopping collapses to premium; thinner liability, ACV dwelling, or higher OOP often hide behind a lower monthly number. Parity’s consumer loop — advisor, policy inventory, parity matrix, marketplace shop, and opt-in agent contact — labels regressions in amber and red and keeps filed-vs-modeled honesty on health education surfaces. On the supply side, agents do not buy phone numbers into auctions; they receive intents that already completed coverage work, with regional demand density and trust stubs for response and outcomes. Carriers and employers see early-access demand and benefits-gap framing rather than dialer volume. Monetization keeps consumers free; agents and partners pay for shaped demand and workflow. The open demo ships as a Next.js App Router product with rich seeded data and verify-green tooling. It is not production insurance sales, live carrier binds, or multi-tenant backend auth — see PRODUCT_STATUS and Trust for the honest boundary.

Fact sheet

Company
Parity (demo product)
Brand promise
Same or better coverage for less — without increasing your exposure.
Tagline
Coverage parity. Price progress. Transparent markets.
Category
Multi-sided insurance marketplace & demand platform (P&C + health education)
Marketplace sides
Consumers (free) · Agents (shaped intent) · Carriers / employers (early-access demand)
Geographic beachhead
Competitive metros — seeded DFW dual-income household demo
Product status
Production-quality demo — localStorage persistence; no real binding or licensed advice
Stack (demo)
Next.js App Router · TypeScript · Tailwind · vitest · npm run verify
Primary URLs
/ · /press · /brand · /brand/one-pager · /investors · /about · /trust

Screenshot placeholders

Capture slots for the media kit — files not yet attached; routes below are the suggested demo surfaces.

  • placeholder

    Homepage hero

    Parity promise + landing CTA strip

    /
  • placeholder

    Parity compare

    Exposure-aware verdict badges on auto compare

    /app/compare
  • placeholder

    Marketplace shop

    better_cheaper shortlist path

    /app/shop
  • placeholder

    Agent inbox

    Quality-scored opt-in intent with SLA

    /agents/inbox
  • placeholder

    Growth / invite

    Waitlist + virality score card

    /growth
  • placeholder

    Founder command center

    Moat / liquidity / ops pulse links

    /internal/command

Logo downloads (SVG)

Prefer SVG for print and web. Full usage guidance lives on /brand.

  • Parity mark

    Navy tile, teal path, emerald spark — 32×32 viewBox

    SVG · /press/parity-mark.svg

  • Parity wordmark

    Mark + Parity wordmark with teal accent on the “i”

    SVG · /press/parity-wordmark.svg

  • App icon (SVG)

    PWA / favicon-scale mark also used in the installable shell

    SVG · /icons/icon.svg

Brand contact

Placeholder inbox

Not a live media desk — swap for a real address before outreach.

Founder (demo stub)

Parity Founder Desk

founder@parity.demo

Placeholder — replace with a real founder email before outreach. Prefer press@parity.demo for media.

Press / brand

press@parity.demo

Placeholder — demo inbox; replace before real media outreach

Brand kit

/brand

Logo, colors, type, voice, do/don’t

One-pager

/brand/one-pager

Print-optimized founder pitch

Demo press surfaces · Not for production insurance sales · Health lib paths untouched