Parity
Coverage parity. Price progress. Transparent markets.
Promise: Same or better coverage for less — without increasing your exposure.
Demo pitch
Marketplace sides
Consumers
Advisor → inventory → parity compare → shop with honest verdicts. Free. No phone spam.
Agents
Quality-scored, opt-in intent with coverage context — seats for shaped demand, not ZIP spam.
Carriers & employers
Early-access demand signals and benefits-gap education — not cold-lead volume.
Why late capital still struggles (moat)
- Coverage graph — normalized limits, deductibles, exclusions across inventory + shop.
- Intent graph — advisor/compare work before opt-in; scored for serious agents.
- Trust graph — SLA, ratings, exposure-after-bind honesty.
- Demand density — metro/ZIP shaped demand, visible — not auction spam.
- Health honesty — filed vs modeled labels as distribution fuel.
- Workflow embedding — habits raise switching cost without lock-in theater.
Call to action
Run the local demo, walk the Start-here tour, then recruit a metro agent cohort — shaped demand beats dialers.